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Employees at J. Walter Thompson in Detroit have taken the concept of getting close to the client up a notch.
One afternoon recently, they traded their suits for coveralls and got a little grease under their fingernails at an event with longtime client Goodyear Tire & Rubber Co.
For the “Goodyear Pit Challenge,” 65 JWT staffers divided into 13 five-person teams, which battled one another to see which could change the tires on a NASCAR race car the fastest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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