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Zimmerman Perseveres to Win Continental
ATLANTA–After a lengthy review, Continental General Tire of Charlotte, N.C., has assigned its ad account to The Zimmerman Agency.
The Tallahassee, Fla., shop emerged the winner in a shootout for the $8.5-10 million business over Doe- Anderson Advertising and Public Relations of Louisville, Ky.
The five-month review began with 16 contenders. That field was reduced to seven and then two in a process that ran two to three weeks behind schedule.
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