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An empty beer carton does not make the most fashionable of hats, except in the minds of frat boys who have emptied a few too many.
But folks at Miller Brewing’s Leinenkugel Brewing Co. in Chippewa Falls, Wis., believe they can make the beer carton hat more acceptable. This fall, Leinenkugel’s Honey Weiss beer is being sold in a special, triangular 15-pack. That’s a wedge. As in cheese. As in cheesehead, with a convenient cutout to insert one’s skull.
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