Tinsley: Let Yourself Go at BBQ Grill | Adweek Tinsley: Let Yourself Go at BBQ Grill | Adweek
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Tinsley: Let Yourself Go at BBQ Grill

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ATLANTA Tinsley Advertising tells food lovers to break out their stretch pants in new radio spots promoting Roadhouse Grill's all-you-can-eat barbecue meals.

The Miami shop said it has developed three 60-second ads for the Pompano Beach, Fla., restaurant that include a tribute-to-food jingle. The work is a revival of the "I love Roadhouse Grill" campaign launched in 2002, according to the shop.

Tinsley's new ads emphasize the value of Roadhouse Grill's all-you-can-eat rib dinners and support its positioning as a provider of "real American food," according to the agency's public relations representative.

In "I Love Food," a man explains how his love for food is as strong as his love for his family. The other two spots promote all-you-can-eat baby-back ribs and rib and pork chop meals with voiceovers explaining that Roadhouse customers get more for less. All three commercials feature Tinsley's jingle, whose chorus sings, "I love food. I love Roadhouse Grill."

The spots are currently airing on South Florida radio stations such as BIG 106 and WLVE 93.9, according to the shop.

Campaign spending was not disclosed.