ATLANTA Tinsley Advertising tells food lovers to break out their stretch pants in new radio spots promoting Roadhouse Grill's all-you-can-eat barbecue meals.
The Miami shop said it has developed three 60-second ads for the Pompano Beach, Fla., restaurant that include a tribute-to-food jingle. The work is a revival of the "I love Roadhouse Grill" campaign launched in 2002, according to the shop.
Tinsley's new ads emphasize the value of Roadhouse Grill's all-you-can-eat rib dinners and support its positioning as a provider of "real American food," according to the agency's public relations representative.
In "I Love Food," a man explains how his love for food is as strong as his love for his family. The other two spots promote all-you-can-eat baby-back ribs and rib and pork chop meals with voiceovers explaining that Roadhouse customers get more for less. All three commercials feature Tinsley's jingle, whose chorus sings, "I love food. I love Roadhouse Grill."
The spots are currently airing on South Florida radio stations such as BIG 106 and WLVE 93.9, according to the shop.
Campaign spending was not disclosed.