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CHICAGO – Timex touts its biggest innovation since 1992’s Indiglo lighted dial with a new print campaign from Fallon McElligott that breaks this week.
The ads, appearing in weeklies Time, Newsweek and People, showcase the Turn
& Pull Alarm Watch, the first analog watch with an accurate alarm. The full-page ads promote the simplicity of the alarm feature.
Cartoon drawings illustrate how the watch can eliminate the need for apologies. The ads are tagged, “More convenient than any excuse.”
“Most people don’t even realize that they can be using alarms for things other than waking up,” said Susie Watson, advertising director for Middlebury, Conn.-based
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