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NEW YORK PHD has won the media planning and buying assignment for watchmaker Timex after a review, the client has confirmed.
Two other undisclosed agencies were considered for the assignment, the client said.
Timex spent about $12 million in measured media in 2005, up 10 percent from the previous year, according to Nielsen Monitor-Plus.
The incumbent on the account was Kirshenbaum Bond + Partners’ Media Kitchen in New York, a unit of MDC Partners, which did not defend.
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