'Times' Campaign Stresses Educational Programs

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NEW YORK The New York Times on Monday launches the inaugural campaign for its new Knowledge Network, the umbrella brand name given to the publication’s various educational initiatives.

The print effort is from Bozell, the newspaper’s longtime New York ad agency that is in the process of merging with Interpublic Group sibling Lowe. “We have been very proud of and happy with our relationship with Bozell over the past 15 years, and we are very much looking forward to an equally wonderful relationship with Lowe,” said Alyse Myers, vice president of marketing services for The New York Times.

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