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New York Times Digital has launched a multimillion-dollar campaign from Ogilvy & Mather supporting its Abuzz online network.
Abuzz, Cambridge, Mass., is positioned as a “knowledge net-work,” providing its 50,000 members with expert information and discussions about topics such as health, business, travel and entertainment.
Allen & Gerritsen, Watertown, Mass., had previously handled Abuzz on a project basis, creating mainly recruitment efforts before advertising for all TCD holdings was moved to New York-based O&M earlier this year.
Overall client spending is $40 million.
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