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CHICAGO When chief creative officer John Hurst left Interpublic Group’s Campbell Mithun in June 2002, Jonathan Hoffman was among the first choices for a replacement.
Hoffman began his career at the Minneapolis agency in 1989. His subsequent experience at Leo Burnett working on brands such as Kellogg and Procter & Gamble and co-managing Burnett’s Warsaw office made him a good fit to take over, figured former CM president Les Mouser. But for Hoffman, the time wasn’t right.
When CM called again late last year, however, Hoffman was ready to make the move.
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