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BOSTON Timberland on Tuesday said it is splitting with Publicis Groupe’s Fallon and intends to use shops on a project basis to handle its account.
The footwear and outdoor apparel company in Stratham, N.H., spent $10 million last year on ads. per Nielsen Monitor-Plus. The client had worked with New York’s Fallon for nearly three years.
Timberland provided a statement from Ken Pucker, its COO, who said, “We have made a strategic decision to move away from a retainer-based relationship with our advertising agency.”
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