Timberland Reaches Out to Shops

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BOSTON Footwear and outdoor apparel company Timberland is holding chemistry checks with about six agencies as it looks for a shop to handle creative projects following its split with the three-year incumbent, Publicis Groupe’s Fallon, sources said.

Among the shops are independent McCarthy Mambro Bertino and Havas’ Arnold, both in Boston, and WPP’s Berlin Cameron/Red Cell in New York. The client used Select Resources International in Santa Monica, Calif., to develop a list of potential contenders but is handling the rest of the process on its own, sources said.

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