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Eight shops have advanced in the review for the creative portion of Timberland’s estimated $15-20 million account.
In the running are Black Rocket/Euro RSCG, San Francisco; New York agencies DDB, Fallon, J. Walter Thompson, Saatchi & Saatchi, TBWA\-Chiat\Day and Young & Rubicam; and Carmichael Lynch in Minne-apolis.
Timberland, based in Stratham, N.H., had sent out about 20 requests for proposals to creatively driven shops nationwide, sources said. Arnold’s office in McLean, Va., had been among the shops that returned materials, sources said.
Select Resources International, West Hollywood, Calif.,
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