LOS ANGELES -- Eight shops have advanced in the review for the creative portion of Timberland's estimated $15-20 million account.
In the running are Black Rocket/Euro RSCG in San Francisco; Carmichael Lynch in Minneapolis; and New York agencies DDB Worldwide, Fallon, J. Walter Thompson, Saatchi & Saatchi, TBWA\Chiat\Day and Y&R.
Timberland, the Stratham, N.H., footwear and apparel maker, last month dismissed The Martin Agency in Richmond, Va., and hired Select Resources International, West Hollywood, Calif., to oversee the review.
Media chores remain with Allscope Media, New York.
Timberland executives plan to visit all eight agencies over the next few weeks to review creative work done for other clients, said Timberland representative Robin Matchett. No speculative ads have been required so far. Timberland may cut to three or four shops in early July before making its pick on Aug. 15.