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LOS ANGELES — Eight shops have advanced in the review for the creative portion of Timberland’s estimated $15-20 million account.
In the running are Black Rocket/Euro RSCG in San Francisco; Carmichael Lynch in Minneapolis; and New York agencies DDB Worldwide, Fallon, J. Walter Thompson, Saatchi & Saatchi, TBWA\Chiat\Day and Y&R.
Timberland, the Stratham, N.H., footwear and apparel maker, last month dismissed The Martin Agency in Richmond, Va., and hired Select Resources International, West Hollywood, Calif., to oversee the review.
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