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NEW YORK Electronic Arts has launched an online campaign featuring Web-only footage of Tiger Woods to promote his new video game.
The banner ads promote the “Tiger Woods PGA Tour 06” game with video of Woods taunting users as they try to make a putt. Woods directly addresses the player, saying lines such as, “You think you have what it takes to beat me” and “Come on, it’s a gimme.” The tagline reads: “Tiger’s ready. Are you?”
Aegis Group’s Freestyle Interactive developed the ads for EA.
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