Tigers Move Business to Brogan

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Baseball season might be over, but Brogan & Partners executives have just begun to cheer on the Detroit Tigers after winning the club’s marketing and advertising account.

The agency and the Major League Baseball franchise from Motown have signed a one-year contract, with bil-lings estimated at $2 million.

Finalists in the re-view for the business included Simons Michelson Zieve, Troy, Mich.

The account went into play in June when FCB Worldwide, Southfield, Mich., resigned the Little Caesars account and its business with the Tigers.





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