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NEW YORK The Philadelphia Phillies participate in the game of love in a new campaign that touts Citizens Bank Park as a meeting place for young, single fans.
“When the park opened last year, one of the things we found was that a lot more young adults and atypical baseball fans were going to games,” said Kelly Simmons, creative director at Tierney Communications in Philadelphia and creative consultant to the Major League Baseball team. “There was a real surge in couples and girls nights out and guys nights out.”
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