NEW YORK Tierney Communications trumped its peers at the Philadelphia Addy Awards held at the Kimmel Center for the Performing Arts last night, taking home best of show honors and four other top prizes, while Red Tettemer collected the most trophies.
Tierney's "Pranks" campaign for Independence Blue Cross, a quirky television series in which righteous underlings take revenge on bosses who skimp on benefits, was named best of show. The four 30-second spots also won the best of TV award. In addition, Tierney earned "best of" recognition in the public service and radio categories. In total, the shop, led by creative director Kelly Simmons, won 17 trophies.
Red Tettemer won the best of art award for its "A Night Out With the Arts" poster and invitations for Center in the Park. The agency received 66 total awards, including 16 golds. Among the latter was a best regional consumer retail spot, presented for the agency's "Garbage Barge" for Comcast's DVR service. In it, a man pauses his morning TV program to retrieve his morning paper, and is subsequently chased by a dog, dumped into a garbage can, floated down the river on a barge and involved in a police pursuit before he can resume his viewing.
Other category winners included SFGT, which won best of print for its "Point Roll" campaign. That shop took home 27 awards. Best of interactive went to iFrontier for MSN's "Holiday Campaign."
The Brownstein Group also won big, taking home 40 trophies, including 11 gold awards.
Winners of the Philadelphia Addy Awards, sponsored by the Philadelphia Ad Club and the American Advertising Federation, go on to the District 2 competition, one of 14 regional playoffs that lead to AAF's national contest.