Tierney Print Effort Strings Along Martin

ATLANTA Tierney Communications is launching a print campaign for Martin guitar strings next month.

The Interpublic Group shop in Philadelphia has produced six ads that will begin running in June issues of guitar-enthusiast magazines and other music publications. The campaign will continue through the end of the year.

Each depicts a simple scene such as an open road, an empty city street, a railroad crossing, a front porch and a bayou. In the lower corners of the ads are illustrations of sheet music springing from a package of Martin guitar strings.