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NEW YORK Independence Blue Cross takes a step away from the slapstick antics of its award-winning employee healthcare ads in a campaign breaking Monday that describes its community well-being programs.
Three 30-second TV spots, along with three 15-second variations, radio and print ads by Interpublic Group’s Tierney Communications carry “You deserve it. Everybody deserves it” as a tag. In one spot, two elderly gentlemen sit on a bench woefully discussing their good health. “At IBC, we’re doing more than ever to keep the people in our community healthy.
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