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It may have been the first time an agency used goats to sell an instant lottery game – in a pizzeria, no less.
Shot in Norristown, Pa., Tierney & Partners’ 30-second spot for the Pennsylvania Lottery (shown here) begins with a close-up of dough in the air and shifts to two guys in a booth. One has a lottery ticket in his hand and says, “Look, I have the new $1,000-a-Week-for-Life game. I can’t wait to win.”
Suddenly, a herd of goats enters the restaurant, followed by a handler in white cloth.
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