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A direct-mail initiative for Immunetics uses attention-grabbing imagery to stress the accuracy, speed and affordability of the company’s new Lyme disease test.
Three postcards, via Magic Hour Communications in Watertown, Mass., are being distributed to laboratories in the states where the disease is most prevalent. Each features a rendering of the disease-carrying deer tick, along with a list of the Lyme disease test’s advantages.
“[The tick] is very much identified as being the one carrier of the disease,” said Louis Gudema, president of 10-person Magic Hour.
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