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Boone/Oakley’s promotional work for Paramount Parks adds new twists to the traditional array of Halloween frights.
The print and outdoor project for the theme park operator’s Caro-winds and King’s Island venues’ “Scarowinds” and “FearFest” fall festivals revolves around a “Scary … Scarier” theme.
“Scary” billboard messages, for example, include “Anna Nicole Smith,” “Seeing your parents naked,” “Warm toilet seats,” “Sushi in Kansas” and “OJ is dating your sister.”
On the billboards, which do not display visuals, FearFest and Scarowinds represent the “Scarier” category.
Print ads, set to run in Charlotte, N.C.,
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