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NEW YORK The New Jersey Nets have narrowed their search for an advertising agency to three shops, with a decision due in two weeks, the team said.
The finalists are Brand Buzz, a division of WPP Group’s Young & Rubicam in New York, Omnicom Group’s Zimmerman & Partners in Fort Lauderdale, Fla., and the incumbent, Kerwin Communications in Caldwell, N.J., an independent.
The winning agency will develop a complete advertising campaign for the Nets and herald the National Basketball Association team’s planned move to Brooklyn.
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