Three finalists have emerged in the estimated $10 million account for Cunard Lines Ltd. They are TBWA\Chiat\Day, Kirshenbaum Bond & Partners and Wieden + Kennedy, all New York, said Howard Lesman, managing partner at MatchWorks, the New York-based consultancy running the review.
The Miami, Fla.-based client, which operates luxury cruises, had originally sent out about 10 questionnaires and had narrowed the list to five agencies two weeks ago. Fallon in New York had been invited to the final round but declined to continue, which created an opening for Wieden.
The incumbent, Tinsley Advertising, of Miami, Fla., had declined to defend.
Agencies are being briefed this week by the client, and a strategic pitch is scheduled for the week of July 9 with a decision shortly thereafter.