Three Pernod Ricard Brands Leaving Saatchi

NEW YORK Saatchi & Saatchi in New York has split with Pernod Ricard USA on the Wild Turkey, Bushmills and Black Bush brands, the agency said.

Saatchi managing partner Mike Burns attributed what he called a resignation to “creative differences” and added, “They’re terrific people and we wish them all the best in the future.”

Major media spending on the brands has been limited in recent years. In the first 10 months of 2002, CMR recorded more than $1 million in spending on Wild Turkey and no spending on either Bushmills or Black Bush.