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A hot new trend among media-company CEOs? Arrogance and insecurity!
So says Richard Laermer, CEO of PR firm RLM (which handles clients such as E*Trade) and author of the new book Trendspotting: Think Forward, Get Ahead and Cash In on the Future (Perigee Books). In it, he predicts, among other things, a revolution against ever more intrusive advertising. Chatting with Shoptalk, he bristles at CEOs and advertisers who talk openly about manipulating and cajoling the public.
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