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For those about to rock, we have found the perfect agency credentials kit.
In this sixth installment of Adweek’s ongoing series on new-business materials, we present perhaps the most streamlined, conceptual kit thus far: davidandgoliath’s “one shot” mailing. It consists of a simple burlap pouch containing a single rock imprinted with the shop’s name and Web address. Nothing fancy. Nothing complicated. Just a literal manifestation of the Biblical story from which the agency took its name.
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