Thompson will Kraft more Healthy Faves

Kraft General Foods has apparently seen enough success already on its Healthy Favorites line of cheeses and luncheon meats to extend the name outside the refrigerated case. J. Walter Thompson will benefit from the move.
A Healthy Favorites line of barbecue sauce is ready to hit store shelves in the coming weeks, the first line extension of the brand since it was introduced last year in the dairy and meat cases. According to sources, the company will bring out other products slowly only in categories where ConAgra’s Healthy Choice has extended successfully.