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When veteran automotive marketing executive Jan Thompson joined Nissan North America as vp of marketing in June from Omnicom Group’s Designory in L.A., “a tsunami hit me,” she said.
The car maker was in the midst of a frenetic 18-month stretch in which it launched new versions of its entire product line, with the exception of Sentra. Still to come in the first three months of 2005: a new Frontier truck, the Xterra SUV and the Infiniti M45 sedan.
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