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BOSTON Thomasville Furniture will break a 30-second TV spot from McCarthy Mambro Bertino that evokes the aura of screen legend Humphrey Bogart to introduce the chain’s Bogart Collection.
The commercial, which breaks Feb. 17, envisions a fashionable party in the 1940s. As a woman descends a staircase, a voiceover says, “Style: Between Bel Air and Beverly Hills, you could feel it everywhere, for this was the era of glamour, elegance and romance. An era personified by one man: Humphrey Bogart.”
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