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In a report released Monday, Jupiter Media Metrix concluded that while car manufacturer sites such as Ford and Toyota generally garnered less traffic than third-party auto resource sites such as Carpoint.com and Autotrader.com, automaker sites are poised to take the lead in the future.
Jupiter analysts cite auto manufacturers’ deep financial resources, their multi-channel presence and access to dealers, consumers and information as significant competitive advantages.
According to the report, car manufacturer sites grew 31.2 percent in the last year, while automotive resource sites grew 25.2
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