McCool Communications here has won advertising and branding duties for e-commerce entity Third Millennium Communications (3MC), based in Decatur, Ga.
3MC offers Internet consulting services and three proprietary software programs, including Expo Exchange, an online business-to-business package that allows companies to extend their product exposures to trade show audiences.
According to client marketing coordinator Laura Singley, 3MC originally contacted 12 metropolitan Atlanta agencies before narrowing the field to three local presenters: McCool, Hood & Associates and Larry Smith & Associates.
McCool was originally granted a series of project assignments before being placed on retainer. Billings were undisclosed. --T.W. Siebert