Third Dell Contender Arrives

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BOSTON-The newly renamed Bronnercom has surfaced in Dell Computer’s $30 million consumer/home business ad account, joining contenders Temerlin McClain of Irving, Texas, and Ammirati Puris Lintas in New York, sources said.
Dell parted with Goldberg Moser O’Neill, San Francisco, two weeks ago, although Goldberg was initially invited to defend the business.
The Boston-based agency, formerly known as Bronner Slosberg Humphrey, is already a Dell roster shop. The shop works mainly on interactive chores for Dell through the San Francisco office of its Strategic Interactive Group division.
Bronnercom president David Kenny declined comment on the Dell competition, as did a representative of the Round Rock, Texas-based mail-order computer company.





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