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Think New Ideas, which handles Oracle’s estimated $40 million U.S. account, has been awarded the software maker’s estimated $60 million international ad account.
“We want to create a consistent brand image for Oracle worldwide,” said Karen White, senior vice president of worldwide marketing and business development for the Redwood, Calif.-based company.
Think, which has no international offices, has been named to “manage” Oracle’s international ad duties as part of a strategy to “globalize” Oracle’s marketing efforts, White said.
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