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Agency Also in Acquisition Talks With True North’s Modem Media
LOS ANGELES–Think New Ideas is losing one of its largest clients, Oracle, but replacing it with a potential big-bucks startup called DirectWeb. The changes come amid speculation of a possible change in ownership for Think.
Think, based in Los Angeles and New York, is saying goodbye to software client Oracle and its estimated $30 million account after four years. “They are putting the account into review. We are not defending it,” said Think’s chief creative officer, Larry Kopald.
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