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Think Hit With Suit

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A former Think New Ideas sales manager is suing them for alleged gender discrimination and sexual harassment. The company denied charges in a response filed last week.
Mary McKearney filed a lawsuit in Lowell, Mass., against the Boston marketing firm and its managing director, Daniel McCartney, alleging inappropriate sexual comments and behavior toward her and other female employees.
"These acts occurred within a business environment where managing personnel, including McCartney, openly objectified women and created the perception that a woman's success with the company depended upon her attractiveness," according to the suit.
McKearney was hired by BBG New Media in July 1994, before it was acquired by New York-based Think New Ideas. In three years, she was promoted from account executive to sales manager.
In 1997, when she became pregnant, she made an agreement to work at home two days a week after the birth of her child in April 1998. McKearney claims that after BBG was acquired, McCartney demoted her, reduced her commissions and rejected her work-at-home plan.
The case is scheduled for trial in September. McKearney's attorney, Brooke Richter, would not comment. Think New Ideas' attorney Guy Tully said the company does not comment on pending lawsuits.
McKearney resigned in November 1998. She claims Think failed to pay commissions owed her, then offered to pay if she signed a release of claims against the company. She is seeking an unspecified amount for lost salary, emotional distress and court costs.