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TV Spots Detail the Desperate Lengths Virus Victims Go To
LOS ANGELES–PC users know that when something goes wrong, making a pact with supernatural or otherworldy forces is not beyond consideration if it gets the equipment working again.
Think New Ideas here incorporates that scenario into its first effort for client McAfee.com, a unit of Network Associates. The $10-15 million national campaign will promote the online company’s anti-virus and performance scanning services.
Three new TV spots breaking this week feature some of the unusual lengths PC users will go to restore their computers.
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