Think Commiserates With Santas

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A new TV spot from Think New Ideas shows some friendly mall Santas reminiscing about the good old days before they were unemployed.
The spot, shot documentary-style, touts Seattle-based virtual mall Shopnow.com. It follows the plight of mall Santas forced out of work by the online shopping boom. Narrated by an optimistic St. Nick, it shows Santas huddling around an oil-drum fire, trying to wash windows of speeding cars and holding signs reading, “Will work for food.”

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