Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Michael McCarthy
NEW YORK–Think New Ideas and Fathom Advertising are close to inking a deal that would merge their operations, sources said. The arrangement, which could be announced this week, is being brokered by Omnicom Group in New York, which wholly owns Fathom and has a stake in Think.
John Wren, president and chief executive officer of Omnicom, said: ‘There’s a strong possibility they could come together. Strategically, it makes sense. The principals brought the idea to us, and we are fully supportive of it, subject to final negotiations.’
Scott Mednick, chairman and chief executive officer of Think, with headquarters in New York and Los Angeles, and Larry Kopald, Fathom’s managing partner and executive creative director, declined to comment.
The deal will put an end to Omnicom’s dilemma over the future of Fathom, which was left with a single account after losing its flagship Acura business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in