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Michaels and Richards: The Arts and Crafts of a Brand Deal
DALLAS–The Richards Group here was tapped last week to take on branding strategy chores for Michaels Stores, a nationwide chain of arts and crafts outlets.
Billings were being negotiated at press time, according to the client and the agency. Although Richards may get broadcast projects in the future, for now the assignment will not include creative or media work on the $65-70 million ad account. The client handles creative and media components internally.
Other contenders for the Irving, Texas-based client’s account were undisclosed.
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