CHICAGO Freedman, Gibson & White has picked up the account for Therma-Tru's patio door product line following a six-month review, the agency said today.
The Cincinnati shop will launch a print campaign in April builders and remodelers publications, said John Beard, FGW's executive vice president and partner.
Therma-Tru, a Maumee, Ohio, manufacturer of home-building products, decided to "kick up" the marketing efforts in its back door products division and was initially seeking an agency to develop strategy and sales promotion, Beard said. "But after we presented to them, they decided to use us for creative," he said.
FGW's work could lead to consumer advertising as well, Beard said.
The campaign budget is estimated at $1 million, sources said.
Al Paul Lefton Co., Philadelphia, is Therma-Tru's lead agency.