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You didn’t expect Clint Eastwood to make a salad dressing, did you?” That’s the line from McKinney & Silver’s first print ad for Eastwood’s Pale Rider Ale.
The ad, which will run in magazines in the Southwest and West where Pale Rider has been test marketed, is a good-humored jab at Eastwood’s friend, Paul Newman, actor and philanthropic salad dressing maker.
While the work positions the microbrew as a manly product–like the cowboy it is named after–Raleigh, N.C.-based

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