That's the 'Ticket': Royals Sign VML

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BOSTON I-shop VML is branching out beyond the virtual page after picking up an integrated assignment from Major League Baseball’s Kansas City Royals.

The team routinely spends $500,000-1 million in annual measured media, per Nielsen Monitor-Plus, about par for the course for a professional sports franchise. The work launches next month as spring training begins and will run throughout the Midwest.

Creative running under the banner of “The ticket” will revolve around the benefits of a Royals game ticket in terms of providing affordable family fun.



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