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Clarke Goward’s latest print effort for Ragged Mountain ski resort gives new meaning to word “tagline.”
Colorful quarter-page ads breaking now in regional newspapers and ski publications take the form of lift tickets affixed to metallic zippers.
“I love art direction that comes out of the product,” said Jim Amadeo, creative director of Boston-based Clarke Goward. The agency experimented with a few ticket-shaped ads at the end of last season. The idea was so well received, the concept runs through this year’s entire print effort, Amadeo said.
“We’ve taken a number of precautions to ensure your safety on the mountain.
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