TGI Friday's Creative, Media Duties Are in Review

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Publicis in Mid-America is gearing up to defend its $40 million TGI Friday’s account.

The Dallas shop, which has held the account since 1995, has no intention of throwing in the towel. “We intend to vigorously defend the business,” said Mark Bateman, president of Publicis in Dallas.

TGI Friday’s, which announced its marketing business was going into review last week, will issue requests for proposals to agencies nationwide later this month.

Los Angeles-based Select Resources International has been retained to conduct the search.

SRI representative Catherine Bension said the consultancy was drawing up a list of qualifications.







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