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TFA/Leo Burnett Technology Group has been named agency of record for Allaire.
The Cambridge, Mass., software company chose TFA’s Boston office for a $2 million business-to-business marketing and branding assignment after a review that included Harpell/Martins & Co. in Maynard, Mass., and Frankfurt Balkind in New York. Incumbent Partners & Simons in Boston did not participate.
Allaire has created Web applications for companies such as Reebok and Kodak.
TFA has been on a two-month winning streak that includes assignments from CMGI subsidiaries MSGI and Navisite, an agency representative said.
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