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Karen Myers is giving up her own venture to run the new planning department at TFA/Leo Burnett Technology Group here.
As regional director of planning, Myers will report to Michele Edelman, vice president and strategic director in the agency’s Chicago headquarters.
TFA, which specializes in high-technology and business-to-business accounts, began to evaluate its planning capabilities last year following its acquisition by Leo Burnett, according to TFA chief executive Sean Bisceglia.
Plans are under way to build planning departments in TFA/Leo Burnett offices in Chicago, San Francisco and Austin, Texas.
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