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Agency Sought for New Children’s Health Insurance Program
DALLAS–The state of Texas is holding its first review for the account of a new program designed to provide children from low-income families with health insurance.
The Children’s Health Insurance Program (CHIP) account includes media buying and planning, and is valued at $2 million.
Letters of intent to participate in the review were due last Friday. Finalists will be selected Sept. 17, and the contract will be awarded Oct. 18.
Respondents have been asked to provide two case histories of integrated advertising campaigns and at least one example of work demonstrating “experience with culturally competent, multimedia, statewide campaigns.”
Finalists will submit creative proposals, which will be field-tested on six focus groups contracted by CHIP.
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