Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Creative Civilization has been chosen to lead Hispanic marketing efforts for Oak Farms Dairy by the client’s general-market agency, Wencel/Hess.
The Dallas client asked Wencel/Hess of Chicago to conduct a review for an agencyto handle creative and media aimed at Latino consumers in Texas. Annual ad spending on the account is expected to exceed $1 million, sources said.
The other contenders in the review were Cartel Creativo and Garcia LKS, both of San Antonio, according to Wencel/Hess.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in