Two finalists have been named in the review for the $4-6 million minority advertising account of the Texas Lottery.
The King Agency in Dallas and Inventiva in San Antonio will make back-to-back presentations to the lottery selection committee on Nov. 22. A recommendation will be made that afternoon and, the commission hopes, a decision announced Wednesday, Nov. 24.
But "these things are never set in stone," cautioned lottery spokesperson Leticia Vasquez about the process that has experienced several setbacks.
The first-ever separate minority advertising review for the Texas Lottery was cancelled this summer after five of six candidates failed to remit the required $500,000 litigation bond. In the new review, the amount of that fee was reduced to $100,000.
A $30-40 million general market review, won by Fogarty Klein & Partners of Houston, had asked contenders to include ethnic advertising as part of their creative and capabilities presentations, clouding the future of a separate minority account.
The review was eventually reissued, but has moved slowly because of scheduling problems, according to Vasquez.
Inventiva participated in the first round of the initial minority review.
Texas agencies which withdrew or were cut from the finals included Sykes Communications, Houston; Mithoff Advertising, El Paso; Garcia LKS and Montemayor y Asociados, both San Antonio; Amistad Media Group, Austin; SWG&M, Gilbreath Communications, Es-tilo Communi-cations and Anderson Communications, all located in Dallas; and PMG Advertising & Marketing.
Also cut was Lopez Negrete Communications of Houston, which pitched with the winning Fogarty Klein & Partners team for the general market account.